I own Mermaid Aloha, the makers of Kiss My Brass shampoo additive. I chose the name after an initial flirtation which had the name of a hairstyle in it. It became clear that the style would be out of fashion one day ("The Original Ombre Company"). I decided to have a more beachy, surf name to indicate the Hawaiian roots from where the company originated - the island of O'ahu. I added "Mermaid" to "Aloha" since I collect seashells and seaglass so that's what friends call me. That's how Mermaid Aloha was born and it still makes me happy, to this day - as it conjures up images of feminity and tropical paradise. It also gave me many choices for logos: hibiscus flowers, palm trees, seahorses, shells, ocean waves...all of the things I love.