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What's in a (brand) name?

I own Mermaid Aloha, the makers of Kiss My Brass shampoo additive. I chose the name after an initial flirtation which had the name of a hairstyle in it. It became clear that the style would be out of fashion one day ("The Original Ombre Company"). I decided to have a more beachy, surf name to indicate the Hawaiian roots from where the company originated - the island of O'ahu. I added "Mermaid" to "Aloha" since I collect seashells and seaglass so that's what friends call me. That's how Mermaid Aloha was born and it still makes me happy, to this day - as it conjures up images of feminity and tropical paradise. It also gave me many choices for logos: hibiscus flowers, palm trees, seahorses, shells, ocean waves...all of the things I love. 

A ridiculous logo someone made for me that I didn't have the heart to turn away - so I'm using it here. 

A ridiculous logo someone made for me that I didn't have the heart to turn away - so I'm using it here. 

Shea

Hi, I'm a surfer and a chemist. As an early victim of the dreaded "Sun-In effect", it was always important to me to rid my hair of undesirable brassiness. While in college obtaining my chem degree, I figured out a way in the lab to do just that - easily and naturally, without the cost, time and chemicals of a salon toner. My haircare company, Mermaid Aloha was formed and Kiss My Brass shampoo additive was born.

Like a true mermaid, I enjoy collecting bikinis, seashells and perfume.

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